There are multiple customer types in each consumer group, each type have different strategies and tactics associated with how they handle sales. We will teach you these different strategies and tactics as well as help you better understand when to use these strategies and tactics with their corresponding consumer type. For example, you have what we call a "commodity consumer" who buys based on price, there is the "emotional consumer" who buys based on emotional value, then you have your regular consumer who buys based on value in general, and many more. Our goal here is to train you to recognize these different consumer types and teach you how to approach each individual type in a progressive, professional, and respectful manner.
Many people have a strong belief that cold calling is dead and is a prehistoric way of sales, this can not be any further from the truth. This is for two reasons; one: since so many people believe this, that is less traffic between you and a potential customer, two: cold calling is not what most people believe it to be. When people think of cold calling, most see a 1970's salesman at your door with a Kirby vacuum, or a questionable used car dealer, that is because this is how they were taught to view sales representatives in general. The goal of this training procedure is to show you and train you on how to properly approach a cold call and how to turn it more into a warm call. We teach you how to call various types of people, how to recognize them as their consumer type, and how to appeal to a prospects social personality. A hint of advice, a good sales person does not use the cold call as a selling tactic, they use it as a selling strategy, meaning they do not use the first cold call as a selling point, rather they use it as an introduction point and a way to build interest for the sale.
closing the sale
Closing a sale is an art and a science all of its' own. We teach you to recognize closing signals and when to go for a close. We will also teach you how to approach a closing sale, how to smoothly transition from a sales point of view to a closing point of view without creating a noticeable action or an awkward reaction, and we train you to set up the close in various steps through the selling process to help the transition period. Our goal of this training procedure is to help you close a sale without being demanding, without ruining the sale or wasting time, and to approach it in a manner that leaves the consumer feeling as if he bought a product or service instead of being sold a product or service.
No matter how good of a sales person you are, you will always encounter objections. What this training procedure does is it teaches you to overcome various objections and prevents you or the sale from being stopped by an unreasonable objection. We teach you all the best rebuttals for various objections and how to be prepared for an objection, we show you how to revert the objection completely and how to address it so it is no longer an issue, and we teach you to professional when handling these rejections so you appear as the expert you are and not as a novice. A hint of advice when dealing with one of the most popular objections in sales, price is rarely the issue, the consumer just has yet to see the value of what you are selling, which we will teach you how to utilize and provide value in your sales.
And Much More...